"First Awareness Ribbon for the Prevention of Child Sexual Abuse Introduced by The Mama Bear Effect"  
http://www.prnewswire.com/news-releases/first-awareness-ribbon-for-the-prevention-of-child-sexual-abuse-introduced-by-the-mama-bear-effect-300056562.html  and http://themamabeareffect.org/awareness-ribbon.html
PR Newswire | MARCH 26, 2015